Some things just feel right. Shooting the latest collection in our home city of Gloucester was one of them. We have always been proud to be a UK brand, but even more proud to be from here, the city that has shaped who we are and what Oily Rag has become.
We headed down to Gloucester Docks, a place that is full of history and grit. The old warehouses, the water, the echoes of what the city used to be, it all just fits. You can still feel the weight of the past down there, and somehow it matches what we do. The cathedral stood tall in the background, a reminder that no matter how much changes, some things stay rooted.
We did not bring in a crew or hire anyone fancy. It was just us, Serj, Matt, and myself, with a camera, a couple of bikes and Matts Dodge, and an afternoon to make something that felt like us. The clothes, the people, the setting, all real. No styling tricks, no pretending.
That is what made it special. It was not about getting the perfect shot. It was about doing something we actually enjoy, surrounded by the same people who have been part of this from the start. Just mates spending time together, having a laugh, and capturing a bit of what we love about this life. Two wheels or four, it is all the same, it is about connection.
We did get moved on halfway through, apparently we were not supposed to be where we were. But if you are not getting told off every now and then, you are probably not having enough fun.
Just us, in Oily Rags hometown doing what we love to do most. Loved it.
